Compliance audit
Analysis of the game and its points of attention, assessment of its suitability for the Chinese market, identification of potentially blocking elements, and initial adaptation recommendations.
Is your game ready for China?
Achievement Industry supports independent and AA studios with NPPA compliance audits, game compliance adjustments, and preparation for entering the Chinese market, up to identifying a local publisher able to support the process.
Do you have doubts about certain content, mechanics or presentation materials?
That is not necessarily a problem. But it is a topic that is better addressed early, with method and with a realistic view of the market.
We help you identify what may block progress, what can be adapted, and the concrete solutions already used to make a project more presentable, more negotiable and better prepared for China.
Do not let regulatory uncertainty become a strategic obstacle.
The earlier you act, the more control you keep
China compliance should not be treated as a final step. When it is anticipated from pre-production or during production, it helps avoid late, costly and sometimes structurally significant changes to the project.
- Identify risks before they become costly
- Prepare localization more effectively
- Present a stronger case to a Chinese publisher
- Negotiate with stronger arguments
- Avoid reacting to compliance instead of integrating it into your strategy
A game already released?
Our support remains relevant. We can analyze your existing version to assess the scale of the required adaptations and give you a clear view of the production effort needed before starting local steps or discussions.
Practical NPPA support, from diagnosis to market preparation
Our approach does not stop at pointing out risks. We help you understand the system, prioritize actions and move forward with concrete solutions.
Compliance consulting
Concrete recommendations on the changes to consider, arbitration between creative impact, production cost and market objective, support on content and presentation adjustments, and help with localization preparation.
China market preparation
Support before discussions with Chinese publishers, help adapting your presentation materials, guidance to approach discussions with a clearer and more credible position, and direction toward local partners able to support the process.
Compliance as an essential business lever
A game better prepared for China is not just a more compliant game. It is an asset that is better presented, better understood and easier to defend.
More understandable for a local partner
Easier to defend
More credible in a business discussion
Better equipped to move forward without unpleasant surprises
“Our goal is not to sell you an abstract reading of the regulation. Our goal is to help you make better product and business decisions for China.”
Three levels of support depending on your maturity and objectives
Whether you simply want to assess the feasibility of your project, implement concrete adjustments or prepare a real approach to the Chinese market, we adapt our support to your stage of progress.
NPPA Audit
To quickly assess the current situation of your project.
- Compliance analysis
- Feasibility diagnosis
- Clear feedback on risks and priorities
- Initial adaptation recommendations
Most requested
Compliance support
To turn the diagnosis into a concrete action plan.
- Everything included in the audit
- Support on the adjustments to plan
- Advice on localization and project presentation
- More in-depth discussions on production trade-offs
China support
To connect compliance, local network and business development.
- Everything included in the previous offers
- Adaptation of your presentation materials
- Help meeting local stakeholders, especially during events and conventions
- Guidance toward relevant Chinese publishers
Our support is adjusted according to the scope of the project, its stage of progress and its needs. This approach also allows us to remain accessible to independent studios, which we are particularly committed to supporting.
Why Achievement Industry
We combine business insight, field knowledge and a concrete understanding of the Chinese market. We do not just help you understand a regulation. We help you make the right decisions at the right time.
French expertise, locally rooted in China, serving studios that want to move forward with clarity, method and ambition.
Office in France and China
Strict and continuous regulatory monitoring
Network of specialized lawyers and publishers
On-the-ground expertise within the local ecosystem
Ability to connect compliance, project presentation and real market access
We also work with specialized law firms to support NPPA compliance challenges.
We do not promise approval. We maximize your preparation.
The Chinese system requires method, the right timing and the right partners. Our role is to help you better understand your project’s feasibility, reduce blocking mistakes and present yourself under better conditions to Chinese stakeholders.
Frequently asked questions
Why does my game need NPPA approval for mainland China?
If you want to officially publish your game in mainland China, your game must obtain approval from the NPPA (National Press and Publication Administration), which delivers the approval number / ISBN required for legal online release on Steam China and, more broadly, on video game platforms operating in mainland China. This requirement specifically applies to the mainland China market: online publishing rules explicitly apply to the mainland territory, and Steamworks states that Chinese government approval with an ISBN is a prerequisite for publishing a game on Steam China. Failure to comply with this requirement may result in administrative sanctions, including content removal, closure of the website or service, confiscation of unlawful revenue, and fines.
Does NPPA compliance guarantee approval for my game?
No, no entity can guarantee approval, as the final decision belongs to the regulatory authorities. Our role is to maximize your chances by removing known blocking factors, adapting the content to expected standards, and preparing a stronger case for your local partners.
When is the best time to conduct the audit?
As early as possible, ideally during pre-production or early production. This makes it possible to integrate market constraints directly into the product thinking and avoid costly revisions later in development.
Can you support a game that has already been released?
Yes. We can analyze an existing version to assess the scale of the required adaptations, clarify the project’s feasibility for China, and give you more visibility before you commit to local steps or discussions.
Do you also help with presentation materials for Chinese publishers?
Yes. This is part of our China support offer. We can help you review your materials, highlight the elements that are most reassuring for local partners, and prepare your discussions under better conditions.
Do you want to know whether your game is ready for China?
Let’s talk now. An early discussion can save you months of misdirected work, late modification costs and unbalanced negotiations.
We will get back to you within 48 hours.
