The Syndicat des Éditeurs de Logiciels de Loisirs (SELL), founded in 1995, is a French professional association representing companies specialized in video game publishing. With 25 members, including 22 publishers and 3 associate members, SELL acts as the spokesperson for the video game industry to institutions, media, families, and players.
The main missions of SELL are multifaceted:
Representation: Defending the interests of video game publishers in France by ensuring effective communication with public authorities and actively participating in debates concerning the industry.
Information and protection: Conducting awareness campaigns for consumers and families on topics such as parental controls, game classification, and promoting responsible gaming practices.
Promotion of video games: Organizing major events, such as Paris Games Week, to celebrate and promote video game culture to the general public.
SELL is also responsible for implementing the video game classification system in France. In 2003, it adopted the PEGI (Pan European Game Information) system, a European initiative aimed at providing clear information about game content and protecting younger audiences.
Among the flagship events organized by SELL, Paris Games Week stands out as the most important French video game trade show. This annual event brings together thousands of enthusiasts and professionals, offering a platform to discover the latest releases, participate in competitions, and engage in discussions about gaming culture.
In 2023, the French video game market reached a historic revenue of 6.1 billion euros, marking a growth of nearly 10%. This performance highlights the vitality and importance of the video game industry in France, a sector that SELL continues to actively support and promote.
By joining SELL, video game publishers benefit from active support, effective representation, and opportunities to contribute to the dynamism of the industry in France. The association remains a key player in structuring and promoting the video game sector, working towards greater recognition of video game culture and its challenges.
