Voodoo is a French technology company specializing in the development and publishing of mobile applications and games. Founded in 2013 in Paris by Alexandre Yazdi and Laurent Ritter, it quickly established itself as a major player in the mobile gaming industry.
Initially known for its free hypercasual games, Voodoo successfully diversified its offerings by branching into casual games and other types of mobile applications. This strategy enabled it to surpass 7 billion downloads worldwide, with 200 million monthly active users.
In 2023, the company generated $600 million in revenue, demonstrating its sustained growth and ability to adapt to market trends.
Voodoo employs around 800 people and continues to expand its international presence while maintaining its headquarters in Paris.
Among Voodoo's most popular games are "Helix Jump," "Paper.io," "Hole.io," and "Aquapark.io," which have helped solidify its reputation in the mobile gaming sector.
The company has also expanded its portfolio by acquiring successful applications, such as the social network BeReal in June 2024 for €500 million, further strengthening its position in the mobile app market.
Voodoo stands out for its ability to quickly identify and develop innovative game concepts, collaborating with over 2,000 external studios. This approach allows it to test and launch new games with agility, meeting the expectations of an ever-growing audience.
