StoryRoads is a creative studio based in Montpellier, in the Occitanie region, specializing in the design, writing, and production of vertical series for brands. Our conviction is simple: at a time when audiences are increasingly and naturally avoiding traditional advertising, brands have the opportunity to become storytellers themselves, creating stories that their audience genuinely chooses to watch, follow, and share.
Our approach therefore consists of transforming a communication challenge into a true narrative experience. Rather than artificially integrating a brand into advertising content, we build a fiction or documentary in which its identity, values, products, or services naturally find their place. Every project is designed for the 9:16 vertical format and the habits of contemporary platforms, with short episodes crafted to quickly capture attention and then create a regular appointment with the audience.
StoryRoads draws on more than fifteen years of experience in new media and audiovisual production. Our team brings together complementary expertise in production, art direction, writing, directing, actor coaching, communication strategy, business development, production management, and interactive technologies. This diversity allows us to support projects from their very first intention through to their distribution, while maintaining consistency between creative ambition, production constraints, and communication objectives.
Our productions explore very different registers in order to adapt to each audience and each identity. Ordinaire highlights citizen initiatives in favor of ecology, while Big G takes the form of a dystopian comedy. With Poètes, we address rural youth in Occitanie, whereas La Seria uses the road trip and comedy to showcase Occitan culture. Le Tarn, meanwhile, adopts docufiction to introduce a territory and its landscapes.
At StoryRoads, we want to make storytelling a true tool for building relationships between organizations and their communities. A video can capture attention for a few seconds; a story, characters, and a recurring universe can make people want to come back. Our craft consists precisely in building that appointment.
