Founded in 2008 in Paris, BackLight is a production studio specializing in creating immersive experiences in virtual reality (VR), augmented reality (AR), and hyper-reality.
A pioneer in the field, the studio develops innovative and award-winning projects on a global scale, aimed at brands, entertainment, and live performances.
The BackLight team consists of producers, writers, directors, and developers from the fields of visual arts, communication, and video games, united by a shared passion for stunning visuals and compelling stories.
This diversity of skills allows the studio to push the boundaries of immersion by playing with interactivity, storytelling, and sensations to deliver unforgettable experiences.
Among BackLight's notable achievements are:
ECLIPSE: A collaborative space odyssey in virtual reality, blending escape game mechanics, which was selected at the Venice Film Festival in 2018.
Blanca Li's Le Bal de Paris: An immersive live performance in virtual reality, directed by choreographer Blanca Li, which invites the audience to actively participate in the ball.
TOYLAND: Crazy Monkey: A multiplayer virtual reality game set in a child's bedroom, where participants, shrunk to the size of toys, must regain control of the room invaded by malicious toys.
Birdy King Land: The studio's first mass-market VR attraction, offering an immersive experience accessible to everyone.
BackLight also collaborates with prestigious brands to create memorable brand content experiences. For example, for Diesel's fragrance "Only The Brave," the studio developed "The Edge," a VR experience testing participants' courage by confronting them with their fear of heights, which led to a significant increase in sales at the participating retail locations.
In addition to its own productions, BackLight offers turnkey high-end solutions for the entertainment sector, including games and immersive experiences dedicated to VR arcades. The studio constantly explores new hybrid dimensions between virtual and real, thereby contributing to the future of entertainment by creating participatory and memorable experiences.
